The secret to getting ahead on conversion optimization before you even start

Now that you know what conversion optimization is and why it’s important, you might be itching to get started improving your own website.

Before you dive head-first into optimizing, though, there’s one quick action you should take first. It’ll help you figure out exactly where you should place your optimization efforts for the most impact.

How to get a head-start on conversion optimization with one easy, five-minute action

So, what should you do before you even start thinking about running split-tests or jumping into user testing?

Install analytics on your website!

Even if you don’t plan on looking at your analytics for months, you should install them as soon as possible anyway. They can be gathering data silently in the background, giving you a treasure trove of information about the behavior of your site visitors to use when you are ready to start improving your website.

IMPORTANT: Once you have Google Analytics installed on your website, don’t forget to update your site privacy policy. In fact, this step is probably safer when done before you “go live” with your new analytics code! Now that the EU’s GDPR is in full effect, this step is especially important.

It only takes a few minutes to sign up for Google Analytics and install it on your website, and it’s free! You can sign up at https://analytics.google.com/ with your Google account.

If you aren’t sure how to install Google Analytics on your website once you’ve signed up and gotten your tracking code, check out one of the following tutorials.

How to install Google Analytics on:

• A Genesis-based WordPress site – https://restored316designs.com/blog/2015/09/21/how-to-add-google-analytics-to-your-site-using-the-genesis-framework/
• Other WordPress sites – http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/
• SquareSpace – https://support.squarespace.com/hc/en-us/articles/205815608-Using-Google-Analytics-with-Squarespace
• Shopify – https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup

Do you have analytics installed on your website? If not – what are you waiting for?! Let me know what’s holding you back in the comments below.

Get rid of your fear of A/B testing once and for all with this handy workbook

The Google Optimize A/B testing workbook guides you through setting up your A/B test and includes a place to plan/track your future A/B tests. So handy!