When you’re blogging for business, there are a lot of extra tasks that you need to perform in order to get the best “bang for your buck” out of your blog content. Making sure your blog is set up to convert readers to subscribers, optimizing your posts for search engines and social networks, properly disclosing affiliate links, formatting everything consistently from post to post…it can get exhausting just to keep up, and that’s not even considering the actual writing!
One of these oh-so-essential extra tasks is optimizing your blog posts for Pinterest. Pinterest is arguably the single most important social network for sharing your blog content because it has the potential to greatly increase your traffic. And, what’s rule number one for getting more eyes on your pinned blog posts? Use a vertical image when you create your pin.
Vertical images come with their own set of problems for blog owners, though: they’re awkward when left visible in your post and make readers have to work harder to consume your content (bad!). They can be hidden with a little bit of HTML—the most common approach is wrapping the image in
<div style=”display: none;”></div>—but it’s so tedious to manually insert that code for every post.
What if I told you there was an easier, more automated way?