If you’ve been around the strategic blogging world for long, you know how vital Pinterest can be to the success of a blog. In fact, as far as “social networks” go—social networks is in quotes here because I don’t really consider Pinterest a social network—Pinterest is arguably the single most important one to be sharing your blog content on.
This visual search engine has the potential to drive some serious traffic to your blog…if you take the time to optimize your posts to utilize it best.
One easy way to get more eyes on your pinned blog posts? Use a vertical (tall) image when you pin your post!
Because of the way Pinterest lays out their content, vertical pins tend to get the most traction. That traction—the views, clicks, and repins—is what has the potential to explode your traffic, so we want to optimize for it in as many ways as possible.
It isn’t necessarily as simple as slapping a vertical image in your post and calling it good, though. Tall images look awkward when left as-is in a blog post and make it more difficult for readers to consume your content, which is never a good thing.
The solution a lot of bloggers employ for the vertical image problem is adding the image into their post, then manually hiding it with a little bit of HTML. So tedious! There really isn’t a better solution…until now, that is.
Now, however, there’s an easier, more automated way to add a hidden Pinterest image to your blog posts.